Open to Full-Time · Remote · International · Consulting

Senior Performance
Marketing Specialist

7+ Years driving measurable business growth through Google Ads & Meta Ads. Lead generation, CPL optimisation & ROI-focused paid advertising across 15+ client accounts.

₹25L+Monthly Ad Budget
3,000+Leads / Month
40%CPL Reduction
15+Clients
View Ad Dashboard → Get in Touch
Ad Platforms

Where I Run Paid Campaigns

Facebook & Instagram lead generation and conversion campaigns. End-to-end funnel strategy, audience targeting, retargeting and creative testing to reduce CPL and scale profitably.

Lead GenConversion AdsRetargetingLookalike AudiencesA/B Testing

Full-funnel Google Ads management across Search, Display, YouTube, Discovery & Performance Max. Keyword strategy, bid optimisation and conversion tracking.

SearchDisplayYouTubeDiscoveryPerformance Max

B2B lead generation via Sponsored Content, Lead Gen Forms and InMail. Precise professional targeting by job title, industry, company size and seniority to reach decision makers.

Sponsored ContentLead Gen FormsInMailB2B Targeting
Campaign Snapshot

Live Ad Dashboard

Monthly Spend
₹18.4L
↑ 12% vs last month
Total Leads
2,847
↑ 23% vs last month
Avg. CPL
₹646
↓ 31% improved
ROAS
4.2x
↑ 0.6x vs last month
Daily Leads — Last 7 Days
Campaign Split
Lead Gen — 40%
Conversion — 25%
Retargeting — 35%
CampaignStatusLeadsCPLSpendROAS
Real Estate — Lead GenActive1,204₹512₹6.2L5.1x
Healthcare — ConversionActive680₹590₹4.0L4.5x
Travel — RetargetingActive520₹710₹3.7L3.8x
Food & Dining — AwarenessPaused443₹802₹3.6L3.2x
Monthly Spend
₹14.2L
↑ 8% vs last month
Total Leads
1,940
↑ 18% vs last month
Avg. CPL
₹732
↓ 22% improved
Conv. Rate
6.8%
↑ 1.2% vs last month
Daily Leads — Last 7 Days
Campaign Type Split
Search — 36%
Perf. Max — 25%
Display — 20%
YouTube — 19%
CampaignStatusLeadsCPLSpendConv%
Real Estate — SearchActive702₹625₹4.4L7.8%
Healthcare — Perf. MaxActive486₹695₹3.4L6.9%
Travel — DisplayActive388₹820₹3.2L5.6%
Retail — YouTubePaused364₹880₹3.2L5.1%
Monthly Spend
₹4.8L
↑ 5% vs last month
Total Leads
312
↑ 14% vs last month
Avg. CPL
₹1,538
↓ 18% improved
Lead Quality
Decision Makers
B2B verified
Daily Leads — Last 7 Days
Format Split
Lead Gen Forms — 45%
Sponsored Content — 30%
InMail — 25%
CampaignStatusLeadsCPLSpendCTR
B2B Services — Lead Gen FormActive140₹1,320₹1.85L1.8%
Healthcare — SponsoredActive94₹1,596₹1.50L1.4%
Real Estate — InMailPaused78₹1,859₹1.45L2.1%
Core Skills

Areas of Expertise

🎯
Lead Generation
500–3,000+ qualified leads/month across industries via Meta, Google and LinkedIn. Funnel strategy built around business revenue goals, not vanity metrics.
📉
CPL Optimisation
Consistent 20–40% CPL reduction through keyword optimisation, audience refinement, bid strategy improvements and systematic creative testing.
💰
Budget Management
Managing ₹5L–₹25L+ monthly ad budgets — scaling what works, cutting what doesn't, always ROI-first across platforms.
🔁
Audience & Retargeting
Custom audiences, lookalikes, retargeting funnels and sequential messaging across Meta, Google and LinkedIn.
📊
Analytics & Reporting
Custom monthly performance reports covering leads, CPL, conversions and ROI. Data-driven decisions at every campaign stage.
🧪
Creative & CRO
Systematic A/B testing of ad copy, creatives and landing pages. Collaborative with design and content teams for continuous improvement.
Career

Work Experience

January 2019 — Present · 7+ Years
Performance Marketing Specialist
Gatitaa Technology Private Ltd · Pune, Maharashtra, India
₹5L–₹25L+ Monthly Budget
500–3,000+ Leads/Month
20–40% CPL Reduction
15+ Active Clients
Proficiencies

Skills & Tools

Google Ads (All Types)96%
Meta Ads (FB & Instagram)95%
CPL & Conversion Optimisation93%
Budget Strategy & Scaling91%
Audience Targeting & Retargeting90%
Analytics & Reporting88%
LinkedIn Ads82%
Platforms & Tools
Google Search AdsPerformance MaxGoogle DisplayYouTube AdsDiscovery CampaignsFacebook Ads ManagerInstagram AdsLinkedIn Campaign MgrGoogle AnalyticsGoogle Tag ManagerEmail MarketingCROCompetitor AnalysisLanding Page Optimisation
Industries Served
Real EstateHealthcareTravel & TourismRetailFood & Restaurants
Academic Background

Education

2023
MBA — Marketing
Symbiosis Centre for Distance Learning (SCDL), Pune
2019
Bachelor of Arts (BA)
Savitribai Phule Pune University (SPPU), Pune
Let's Connect

Get In Touch

📞
+91 88301 26638
Mon–Sat, 9am–7pm IST
✉️
prashantdarade4@gmail.com
Typically responds within 24 hrs
📍
Vadgaon Sheri, Pune — 411014
Maharashtra, India
🔗
LinkedIn Profile
Connect professionally
 Open to Opportunities

Full-Time · Remote · International · Consulting

Looking for a performance marketer who owns the full paid media funnel — from strategy to hitting CPL targets? Let's talk about growing your business.

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